CISTA DIRECTORY OF WOMEN IN BUSINESS COPYRIGHT 2016 ALL RIGHTS RESERVED
DOES NOT PROVIDE MEDICAL ADVICE OR EndorSe products or services pROMOTED in this web site.
DIRECTORY OF WOMEN IN BUSINESS
THE CISTA GROUP WOMEN IN BUSINESS (c) COPYRIGHT 2017 ALL RIGHTS RESERVED
VERA MOORE WAS A SPONSOR FOR THE CISTA GIRLS 2ND ANNUAL VOLUNTEER AWARDS EVENT "SAVE OUR MONARCH BUTTERFIES" OCTOBER 28, 2018, AT THE HARVEST ROOM IN JAMAICA QUEENS.
THANK YOU FROM THE CISTA GIRLS
THE VERA MOORE
VERIZON FIOS AND SPECTRUM
Vera Moore, former actress turned entrepreneur is President & CEO of the highly competitive family owned business, Vera Moore Cosmetics. Established in 1979, Vera Moore Cosmetics was developed from the guidance of a licensed esthetician, her husband. VMC maintains the position that women should “clear it up” vs. “cover it up.” The brand is anchored in the belief that skincare is the focus coupled with the usage of cosmetics. Thus, our mantra “SKINCARE is the TRUE foundation.”
Vera was contracted on national television as one of the first black actresses on the soap opera “Another World” NBC where she portrayed “Linda Metcalf” for ten years. She immediately realized the void in the market for quality products for women of color; specifically a natural looking foundation that didn’t rub off on your clothes. This gave birth to Vera Moore Cosmetics. Her journey has lead to national recognition on the covers of Black Enterprise Magazine, Network Journal’s 25 Influential Black Women in Business, Networking Women, featured in People Magazine, Essence Magazine, the Wall Street Journal, Upscale Magazine, received the Success Stories Award from Volvo Cars of North America, has hosted her own half hour radio segment “Skin Deep & Moore on WWRL Radio and featured in Black Enterprise’s Book Collection - "Against All Odds”. She holds many credits for other television programs and Broadway shows including the Tony Award winning Broadway Musical “Purlie Victorious.
Vera is an active participant in the community and several organizations. A coveted motivational speaker participating at the National Minority Business Council Conference, Small Business Development Centers, the Black Enterprise Entrepreneurial Conference and the Women’s Power Summit, Essence Festival, etc. She is a board member of The New York Women’s Chamber of Commerce. As a passionate advocate for women owned businesses; Vera continues to strive to knock down barriers that impede their growth by leveling the playing field. In 1982, Vera broke through the color barrier when her company became the first black-owned business to set up shop in the 50 year history at the prestigious Green Acres Mall Valley Stream, Long Island NY.
Vera spoke at the first Urban Economic Council presented by the White House Business Council, the White House Council on Women and Girls and the US Small Business Administration.
Vera’s products are used on stage, screen and television. Emmy award winning makeup artists, celebrities, news anchor women, and women from all walks of life solicit Vera’s products and services.
Vera was featured in WWD and the Wall Street Journal announcing her partnership with Duane Reade as she continues to expand and strategically position her company for growth. Vera Moore Cosemtics will be carried in select Duane Reade’s stores. The new destination of choice for beauty, in an upscale high-end environment called the “LOOK boutique.” Vera’s daughter, Consuella is a key player in the business; a licensed esthetician, and the National Educational Director.
PRES.,CEO VERA MOORE